There are a lot of high-end athletic shoes in use at the London Olympics. But they all share one shortcoming: They can’t receive tweets.
Adidas feels the pain of athletes who need to put down the phone to pick up a relay baton, so they built a phone into a shoe. The Social Media Barricade, a variant of their adiPower Barricade, has been outfitted with phone guts and a two-line LCD display. Of course, it’s just a concept on display at the Olympics, but Adidas would love to see all the competitors in the next summer games lacing these up.