Adidas Social Media Barricade is a Shoe that Gets Tweets

There are a lot of high-end athletic shoes in use at the London Olympics. But they all share one shortcoming: They can’t receive tweets.

Adidas feels the pain of athletes who need to put down the phone to pick up a relay baton, so they built a phone into a shoe. The Social Media Barricade, a variant of their adiPower Barricade, has been outfitted with phone guts and a two-line LCD display. Of course, it’s just a concept on display at the Olympics, but Adidas would love to see all the competitors in the next summer games lacing these up.

Comments

  1. Bruce R. (BPR639geek) says

    (you’re dumb); I have to agree with you. BUT, after a *proven* beta program, I’d put major dollars into this. I could see lots of excited young athletes going for this, could be big time. I’d endorse tweeting bacon packaging if I knew it would generate a marketable revenue…