Amazon has announced a standalone device called the Dash that aims to make it even easier for customers to order groceries from its AmazonFresh same-day delivery service.
Designed to be used in the home, the Dash is a WiFi-equipped, wand-like gadget that allows items to be easily added to your shopping list. It features an LED scanner for capturing the barcodes of groceries that you already have but need more of, or you can simply speak the names of items you want into its built-in microphone.
When you’re ready to order your groceries you can view the shopping list in your AmazonFresh account on your computer or mobile device – from where you can pay for the items and schedule their delivery.
So why would Amazon introduce a dedicated piece of hardware when a smartphone app can have exactly the same capabilities? The answer appears to be convenience. Amazon wants you to keep the Dash hanging in your kitchen, where the whole family can access it readily throughout the day.
AmazonFresh is currently only available in Southern California, San Francisco, and Seattle. Customers in those areas can apply to receive a free Dash via Amazon’s website.
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