Shopping and purchasing items is supposed to be a social experience, right? Most of us (begrudgingly as it may be) bring a friend or family member along when we decide to troll through the mall looking for items to buy. Who knows? Perhaps they have an eye for what fashions are popular this season or what set of golf balls your father needs to hit the links. So why shouldn’t this same experience exist when we shop online?
Amazon is looking to bring the very social experience of shopping to the Web with yesterday’s announcement that users of the site can now link their profiles to their friend-filled Facebook accounts. By going to Amazon’s new Facebook setup page, users can unlock a treasure trove of recommendations based on their likes, interests, favorites and those of their social graph.
These new “Amazon Facebook Pages” can even track your friends’ birthdays to make sure you find a good present before the party. Amazon also populates suggested items such as books, movies and other items based on your profile. If you’re like me an have your Facebook profile brimming with interests and favorites, you’re bound to get some great suggestions back from Amazon.
The online retail giant makes a point to assure its users that it will not share any Amazon account information with Facebook. Best of all, the service doesn’t require that your Facebook friends have Amazon accounts of their own in order to see recommendations for them. Since the data being pulled from Facebook is already readily available to you, this is perfectly fine. Amazon just does all the organizing and suggesting work for you.