Amazon’s Fire Phone Recognizes Everything – Especially Opportunities

Amazon officially announced the rumored Fire Phone today, and if there’s one thing it’s good at, it is recognizing things. It has “Firefly” technology to allow it to recognize songs, movies, products, food, books, TV, QR and bar codes, addresses, phone numbers; a dizzying array of things. Naturally, the Fire makes it very easy and convenient for you to purchase things that it recognizes on whenever it’s possible to do so, making the Fire into an exceptional virtual storefront for Amazon’s core business.

The hardware is fairly impressive, with a 13MP camera and optical image stabilization for photos and full 1080p video, a 2.2 GHz quad-core processor, and 2GB RAM, dual stereo speakers, and Dolby Digital audio out. The display is slightly smaller than seems typical for phones these days, at 4.7″. Storage is 32GB with an option for 64GB at a $100 price bump.

It’s available exclusively on AT&T at prices that range from $199 to $749, which is much higher than I would have expected. Given the emphasis they have on getting you to spend even more money at Amazon using this phone, I’d have expected them to position it at a lower price point to encourage more people to get it.

The Fire will be released on July 25, and is available for pre-order now.

Are you tempted by the Fire? Let us know in the comments, in the forums, or on social media!


  1. Profile photo of Matthew says

    This is the best video I have seen explaining “dynamic perspective”, if you are still unclear as to what it looks like or how it works. I do not understand how this will be of benefit on a phone, other than the “gee whiz” factor. Even Amazon’s own gaming example is just a 2D side-scroller; changing perspective does not bring any additional strategy or functionality to the game.