Last Tuesday, at its special media event in Cupertino, Apple gave us our first look at its new iPhone 6 and iPhone 6 Plus. Today, the company announced that it had received a record-breaking four million pre-orders for the new smartphones in the first 24 hours.
So how does this figure compare to previous iPhone releases? Apple took two million pre-orders in 24 hours for the iPhone 5 two years ago. The company didn’t reveal single day figures for last year’s iPhone 5s and 5c, but it did announce first weekend sales of over nine million. As with previous releases, Apple hasn’t broken down today’s figure between the different models.
If you were amongst the first to try and order one of the the new iPhones when the pre-orders opened in the early hours of last Friday, you probably experienced a certain amount of frustration. As our own Ben Roethig reported, the Apple Online Store was offline for a good couple of hours – presumably partly down to the sheer amount of people trying to order at the same time. And of course, it didn’t take long for the initial supply to be exhausted, with many customers now having to wait until October to receive their devices.
For those that still want to get their hands on a new iPhone on this Friday’s launch day, both models will be available to purchase from Apple retail stores from 8:00am local time, plus a number of carriers and authorized resellers, but stocks are expected to be limited.
Did you order one of the new models? We’d love to hear about your experience, or your reaction to today’s announcement. You can leave a comment below, via social, or over on the forums.