Apple took a short time during today’s event to talk about Apple TV. The device is getting a price drop from $99 to $69, but the device itself amounted to little more than a footnote in the presentation. Instead, Tim Cook took the opportunity to announce a partnership between Apple and HBO on the exclusive launch of HBO Now this April.
HBO Now is big news for anyone who enjoys HBO content. It’s the first time you’ve ever been able to get HBO content without a cable or satellite subscription, so this announcement is a cord cutter’s dream come true. HBO Now costs $14.99 a month and can be purchased in-app. With cable bills often topping out at over $100/month, we expect a great many Game of Thrones fans to leap at this.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
Do you see yourself subscribing to HBO? Does this make cord-cutting more viable for you? Let us know!