Would you use a service because they offered free data? It’s now something you have to think about because AT&T is implementing sponsored data in its plans and potentially letting you worry a little less about your cellular data usage.
According to the carrier, it works a lot like a toll free 800 number. Businesses would have the option to contract AT&T to sponsor data for specific uses. This could be a health care provider, a retail business, or a movie promoting itself. Promoted data would not be billed to the customer and instead be billed to the sponsoring company. AT&T also says that any sponsored data would not be throttled or moved to the slower HSPA or Edge networks. Customers would also need not have to enroll on AT&T’s end to receive sponsored data. More details about the service can be found at att.com/sponsoreddata. As of current there are no announced plans from other carriers to follow suit, but if there are, we’ll let you know.