C.C. Chapman on Turning Your Passion Into Great Content Dave Peterson July 25, 2012 News 28 Shares Google+ 0 Twitter 26 Facebook 0 LinkedIn 2 Reddit 0 Pin It Share 0 Buffer 0 28 Shares × When you set out to create new web content, or even a new career path, passion is vital. It needs to be something you’re going to be happy thinking and talking about all the time. C.C. Chapman, author of Content Rules and now the video series Passion Hit TV, talks about turning your passion into great content.