Swedish company FOREO is looking to Indiegogo to make a toothbrush for the 21st century. The ISSA aims to make sure those pearly whites are even more white with non-abrasive silicon bristles and a brush head that is designed for full coverage of your mouth. The head itself has a larger surface area and is designed to last a full year. The ISSA is electric and has a pulsating action that stimulates additional blood flow and leads to healthier gums. It’s like a full body massage for your mouth.
The ISSA is $199 on Indiegogo, but for a limited time can be had as an early bird special for $159. There is also a smaller version of the ISSA called the ISSA Mini for $119 ($99 for an early bird special). You can also order brush heads for $10. The Indiegogo campaign runs through the 5th of July.
You can visit the campaign at this link.
Swedish Innovator Reinvents Toothbrush with New WhitetoothTM Technology
Stockholm, May 2014: Swedish innovator FOREO releases the reinvention of the toothbrush: the ISSA – a revolutionary solution with new WhiteToothTM technology. Offering never-before-accomplished functionality for at-home use, the ISSATM brings incredible cleaning, polishing and whitening capabilities to everyday dental care. Conceptualized as what the original electric toothbrush should have been from the very start, the future of electric toothbrushes is now available via Indieqoqo.
With its eye-catching and organic appearance, the ISSATM offers a more hygienic, gentler clean for your teeth that will leave them impressively, naturally white. By introducing unique WhiteToothTM technology, a combination of high-intensity pulsations channeled through soft and flexible silicone bristles, ISSATM devices effectively clean teeth and remove stains, while polishing the teeth for instant whiteness. In addition, the gentle massage function stimulates blood flow on gums, leading to healthier gums and preventing gum disease. The nonporous silicone design offers a much more hygienic solution than nylon bristles, preventing bacteria buildup for a healthier mouth.
“It’s ultimately a design re-wind; a gadget based on what the toothbrush should have been from the very start. No one has attempted to modernize this market since the original electric toothbrush launch 60 years ago, and it was about time someone did,” says Paul Peros, CEO of FOREO. “We want people to radically update their old toothbrush, in the same way we have all been updating our TVs, phones and games consoles.”
The ISSATM, unveiled at the 2014 International CES and winner of a 2014 Silver A’Design Award, is a smart, sophisticated solution that will revolutionize daily dental care with the following features:
- Unique WhiteToothTM technology to effectively clean teeth, remove stains and polish teeth for instant whiteness • Nonabrasive, ultra-hygienic, soft silicone bristles that are quick-drying and remove the spread of harmful bacteria • 3D flexibility in the ergonomic brush head adapts to any tooth surface and curves to the shape of the mouth to reach every crevice
- Smarter brush head that requires no replacement for 1 year with a longer and wider design that covers much more surface area with every stroke, and bi-directional bristles that clean efficiently between the teeth
- High-intensity pulsation technology that gently massages gums for a healthier mouth
- Extraordinary battery life lasting up to 365 uses per full charge
FOREO’s ISSATM is now available to own via Indiegogo for innovative individuals who want to be the first to try this revolutionary solution. Early Bird Offer: for a limited time, get $40 off the ISSATM First Edition normal RRP $199 (all prices are in USD and international shipping costs are included). Visit Indieqoqo for more information.
Sweden-based FOREO is taking the beauty industry by storm with its iconic new range of beauty solutions. Through multidisciplinary collaboration between topflight specialists at the FOREO Institute, we have developed revolutionary innovations that surpass the cosmetic, providing a smarter and more effective way to care for yourself. FOREO is here to revolutionize the beauty industry with a simple promise —to give a new-found confidence to millions, through innovative beauty solutions that works.