How Yelp Works to Keep Reviews Honest John P. May 19, 2013 Episodes 1 Comment 53 Shares Google+ 1 Twitter 28 Facebook 22 LinkedIn 2 Reddit 0 Pin It Share 0 Buffer 0 53 Shares × Yelp has become an incredibly powerful tool in the restaurant business. Good reviews can make a business and bad ones can break it. We talked to Yelp’s Darnell Holloway about trends on the service and how they manage issues like fake reviews. One Response Chez June 2, 2013 Yelp has zero credibility with me. Half of our good reviews have been filtered. With over 70 complaints filed with the FTC and several lawsuits complaint of extortion-like sales tactics, I would not advertise my business with yelp. Most reviews I read are either 5 star reviews that seem planted or 1 star reviews that are just mean, stupid, long and poorly written. It’s almost as if the reviews were written to boost SEO results with their length and repetitive keywords. In short, I don’t trust yelp.