Each year Kleiner, Perkins, Caufield, and Byers partner Mary Meeker releases an information packed slide deck unveiling internet trends for the current year. Her 2015 report is nearly 200 slides deep but we’ve selected the 8 that most grabbed our attention and broken them down for you.
Slide 6: Public Internet Company Capitalizations from 1995 – 2015
In 1995 Netscape was the big dog among internet companies with a market cap of 5.4 Billion dollars… but oh how times have changed… in 2015 the capitalization king is … you probably guessed it… Apple, worth 763.5 BILLION dollars. That’s almost enough money to make Dr. Evil cry.
Apple was also the only company that was on the 1995 and 2015 lists. Almost everyone else from 1995… poof!
Slide 8: The impact of the internet on different sectors of sectors of the US economy.
While the impact is large in the consumer sector there’s still room for internet entrepreneurs to make a dent in Business, Security, Education, Healthcare and Government.
Slide 14: The amount of time spent each day with digital media, broken down by device type.
In 2008 we were spending about 2.7 hours per day with digital media and 2.2 of that was on a desktop or laptop. In 2015 we’re spending about 5.6 hours per day with digital media and 2.8 or 51% of those hours are on a mobile device.
Slide 16: looks at where we spend our media consumption time by medium and compares that to where the current ad dollars are going.
Radio is well balanced and TV gets more ad-spend relative to the amount of time we spend watching. But both TV time and ad dollars are falling.
Mobile has a huge gap with far more engagement time relative to the ad dollars spent there. That equates to a $24 Billion opportunity in mobile advertising.
Slide 47: Which mobile apps are getting the most usage.
6 of the top 10 apps by use are messaging apps.
Slide 58: Trends on Pinterest.
Men are starting to take more interest and are pinning a lot of cars, motorcycles, and mens fashion. Usage by men is up about 100%.
My skull board hasn’t quite caught on but Pinterest could be a sleeping giant for men’s attention in the near future.
Slide 68: gives us some insights into what 18 – 24 year old’s are doing and how that’s changed from 2014 to 2015.
Among that demographic:
- Facebook is down 6% but still leads
- Instagram is up 6%
- Snapchat is up 11%
- Twitter is down 3%
- Vine is flat…
In terms of what that age group regards as their most important channel… Instagram is the clear winner.
Slide 117: The growth of smart phones.
As recently as 2009, only about 18% of the population carried a smart phone. In 2015 that number is 64% of the US population. If you STILL doubt the importance of mobile to your business… it might be time to rethink that.
Scott’s Skull Board