Nokia Takes Takes on Google Maps with Here

Google Maps has some new competition.  Sadly, we’re not talking about a major upgrade to Apple’s Maps.  Nokia has taken its mapping software cross platform and rebranded it as Here.

Here apps for iOS and Android will be released shortly and the service will continue to be the basis for the Windows Phone 8 maps.  Nokia also announced that it will partner with Mozilla for its Firefox OS smartphones.  All platforms will be able to access Nokia’s offline maps feature.

There is one feature that almost every service lags behind Google and that is Street View.  Its seems like Nokia plans to address that as well.  Nokia has acquired a company called Earthmine who is working on street level imaging.  Its not a stretch to assume that Earthmine’s technology would be incorporated into Here.

Nokia Press Release