It is safe to say that almost every photographer has used a flash in their photography. But direct flash can be harsh and unflattering. So instead of trying to diffuse the flash, why not bounce the light? That is what the Spinlight 360 does, giving the photographer the ability to rotate and bounce the light very quickly. You install the Spinlight 360 on your current flash system and it allows you to soften the light on your subjects and use the surroundings as a softbox.