Mat Barnes and Eddie Blake of C.A.N. collaborated together to create a miniature 1:87 scale model of a concept island that forms a QR code. This island can be read by a smartphone as a QR code when viewed from above. The concept of this QR island has potential to be a geeky yet aesthetically appealing advertisement can be viewed from great heights. Of course this leads to new potentials, such as a city block with buildings as QR code!