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Advertising to the Skies with QR Code Island Concept

October 7, 2011 By


Mat Barnes and Eddie Blake of C.A.N. collaborated together to create a miniature 1:87 scale model of a concept island that forms a QR code.  This island can be read by a smartphone as a QR code when viewed from above. The concept of this QR island has potential to be a geeky yet aesthetically appealing advertisement can be viewed from great heights. Of course this leads to new potentials, such as a city block with buildings as QR code!

(via Junkculture)

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Article Written by
Wen Duan

Wen studies electrical engineering and computer science at UC Berkeley, works as an IT, and participates in high-performance computation research. Along with consuming an absurd amount of television, movies, and books, she is infatuated with making the web her source of media as well as sharing them with anyone she can!


Follow her on Twitter @copperncherrio

Comments

  1. Abishek Hariharan says:
    October 7, 2011

    A QR code hedge maze would be better.

  2. Preston Johnson says:
    October 7, 2011

    Not sure about anyone else, but not one of three QR readers I have could read it or take me to the website… Nothing happen at all.

  3. Jake Platt says:
    October 7, 2011

    I could only get it by pausing the video near the end where they are holding the mirror to the code.

  4. John Balogh says:
    October 7, 2011

    I improved the contrast some (painted white over the sand/shadow areas) and got this:
    http://www.personal.psu.edu/jdb21/Model-QR-Mat-Barnes-platform-06-edited.jpg
    which works for me with QR Droid.
    HTH,
    JDB

  5. mat says:
    October 8, 2011

    The code can only be read through the mirror. Here is the link to the mirrored view http://www.criticalarchitecturenetwork.com/big%20qr/qr%20island.jpg