Samsung and Barnes & Noble announced a new partnership that would see the two companies creating co-branded Nook tablets.
Based on the Samsung Galaxy Tab 4 hardware and featuring customized Nook software, the tablets are designed to be powerful, full-featured and focused on reading. Naturally, the Nook store will be prominently featured and easily accessible.
Early August will see the US introduction of a 7 inch Nook tablet, and will be available through Barnes & Noble brick-and-mortar stores as well as through bn.com.
“We are very excited and proud to partner with Samsung, a world-class technology and tablet leader, to create customized co-branded devices featuring our valuable NOOK reading experience and digital content catalog for Barnes & Noble customers nationwide,” said Michael P. Huseby, Chief Executive Officer of Barnes & Noble, Inc. “Standing behind these great new devices will be the power of our 40,000 Barnes & Noble booksellers combined with our deep bookselling and retail expertise to provide sales support and personalized in-store customer service for our lineup of new Samsung Galaxy Tab 4 NOOK products. Partnering with Samsung brings our customers great new products and evidences our commitment to our NOOK customers and growing our digital content business.”
Does the idea of a Samsung/B&N teamup catch your fancy, or is this doomed to lag behind Amazon’s Kindle Fire? Let us know in the comments, on the forums, or anywhere in social media!