GetGlue adds a unique twist to the check-in trend. Unlike FourSquare, users ‘check-in’ to content they’re consuming such as books, movies, wine, food and tv shows and in case you haven’t heard — you’ll receive some cool rewards.
GetGlue is for everyone, whether you’re a foodie, book worm, gamer, tv junkie or movie buff you’ll have things to rate, discoveries to find and stickers (badges) to accumulate to demonstrate your prowess.
Through the social element of the service, users can view and like their friends stuff by subscribing to a feed and nicely the content in the stream is compressed (by user) so the stream won’t be flooded with single likes.
“You’re a fan of cats? You must check out KeyBoard Kitty!”
Personalized suggestions are based on what the service knows about you and it’s pretty bang on in its recommendations. Better suggestions are determined by the level of engagement, as it is in real-life, unless you know someone it’s hard to recommend them a book or movie.
Another benefit of the service rewards users in their specific obsessions by elevating a user to expert level status “Guru”. Aside from inflating the ego, becoming a Guru may result in prizes from their weekly Guru giveaway.
There are a few different ways GetGlue can figure out your schtick, by utilizing the web service, using the browser plug-in (Chrome/Firefox ) or through the newly released iPhone app.
A newbie’s first step is building up your tastes by rating books, gadgets, games, tv shows, movies etc.
The quick rate feature should be your first move, it provides users with a parade of items to like, dislike or favourite. When completed, the system should then have a point of reference to begin building customized recommendations.
Using the web service is a fantastic and serendipitous way to explore trending interests and top gurus in the GetGlue community.
Glue’in with the plug-in:
Visiting one of the 300 sites GetGlue understands will trigger the plug-in showing other like-minded people in the Glue community that have traveled to the page, likes, comments and relevant suggestions to discover new stuff.
The plug-in really brings life to surfing pages on Wikipedia, Amazon and IMDB by adding a social element to looking up content with the benefit of seeing comments and likes from your friends within the plug-in bar. They’ve recently added a feature to add content to the index should you come across something that isn’t listed.
Glue’in it on the go:
Similar to Hot Potato, GetGlue’s iPhone app is themed around giving users a venue to broadcast the song they’re listening to or wine they’re drinking.
Features available in the web service like rating content and the ability to view your friends picks are both possible from the app.
FangBangers, Makers and TRUEbies will be geeked to know that by checking-in from the app while watching TrueBlood will earn you a series of vampy stickers. According to the the GetGlue blog, the secret to unlocking some of the stickers is unknown but HBO will be dropping hints on Facebook and Twitter.
HBO is just one of the partners that have teamed up with GetGlue. PBS, Random House, Showtime and Warner Brothers, to name a few, are all embracing the service to attract viewership, a clever way to use social media to create buzz around your product.
Users that check-in while watching Nurse Jackie, Dexter, Weeds or by reading books such as The Girl With the Dragon Tattoo will too garner some cool virtual stickers to their profile.
Android fangirls and boys will now be able to grab their beta invite for the GetGlue app.
Free Stickers Oh My!
I may be more excited about this than most … physical versions of the virtual stickers are available to order and GetGlue will mail them to you for free. After six weeks of impatiently checking my mailbox they’ve finally arrived. w00t!