New restrictions on sponsorship deals have YouTubers concerned about the future viability of their YouTube revenue models.
YouTube is concerned about the amount of money flying around between sponsors and content creators, and they want a piece of the pie. They have a new restriction that says video makers can’t include sponsor “graphical title cards” unless the sponsor has paid Google for the advertising.
“We allow text-only title cards where there is paid product placement for the purpose of paid product disclosure only,” reads YouTube’s updated explanation. “Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the partner content by the sponsor.”