To our Kiwi friends, Auckland Airport is about to get a major boost when it comes to high-tech advertising. APN Outdoors is installing digital advertising based on Aerva’s AerWave technology. The system is cloud based and will incorporate 72 displays including some in 4K and some with touch interactivity. The system also has interactive social media integration. With Aerva’s platform, the advertising system can even link interactive advertising with other airports, in this case Christchurch, NZ and Sydney which are also served by APNO. For more information, read the release below and take a look at the video.
This looks to be a large leap in advertising technology.
Outdoor Advertising Leader APNO Launches Digital Screen Network at Auckland Airport with Aerva Technology
Aerva’s cloud-based Digital Engagement Platform will enable APN Outdoor’s advertisers to create more sophisticated digital outdoor campaigns easily and inexpensively
Cambridge, MA – December 9, 2014 – APN Outdoor selected Aerva software to power all digital screens at the largest airport in New Zealand – the Auckland airport. The 15 million travellers who fly in and out of Auckland airport each year, and the 38 million people travelling through the airport corridor annually, will see a mixture of landscape, portrait, video walls and 4K screens (totaling 72 displays) all powered by AerWave software from Aerva. The innovative new, high-res digital screens, in the International and Domestic terminals, advertise high-profile brands such as Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona. APN Outdoor’s LED digital billboards are New Zealand’s largest. Aerva’s reseller in New Zealand, Ngage Media, provided the Aerva software configuration and content scheduling to APN Outdoor’s exact requirements.
“As market leader in the burgeoning digital outdoor channel, it was important that we partnered with the world’s best in digital content management for the needs of our advertising clients today and for tomorrow,” said Phil Clemas, APN Outdoor general manager. “For us, the Aerva platform offers us leading edge technology. There were two key draw cards: First, APN Outdoor was very focused on leading innovation in the market. Second, the technology allows us to provide options to advertisers when using the digital screens.” Ngage provided overall system integration for APN Outdoor, sourcing various displays, executing installation and configuring Aerva’s software platform, which was were at the heart of the system.
The Aerva platform provides a suite of software and services for creating, managing and delivering the compelling content and experience shown on the screen. Aerva’s Cloud-enabled platform is the most powerful and cost-effective solution for multi-screen networks available and it allows execution of engaging digital campaigns, which the cutting-edge brands are seeking. Aerva technology enables real-time interactivity between mobile, social media applications and digital billboards, replacing the existing software platform across APN Outdoor’s portfolio. Aerva technology will make it easier for APN Outdoor’s advertisers to create and manage more sophisticated digital outdoor campaigns without the perceived complexity or expense.
“Aerva sees in APN Outdoor a market-leader that is bringing world-class capabilities to the viewers and advertisers in New Zealand. Interactive campaigns that Aerva executes around the world will now be able to run on digital displays in New Zealand atop the AerWave platform,” according to Sanjay Manandhar, CEO of Aerva, based in Cambridge, MA, USA.
All APN Outdoor digital campaigns will be managed locally by specially trained content managers from APN Outdoor’s Parnell, NZ office. Says Ngage Director, Alan Nicholas “Digital-out-of-home is a $15 billion industry and growing at 23% per annum. Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market. Billboards will feed you personalized information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile device in your pocket.”
About APN Outdoor
APN Outdoor is the leading Outdoor Advertising company in New Zealand and Australia. Owned by Quadrant Private Equity, APN Outdoor boasts 36,000 sites in some of the most attention-grabbing trans-Tasman locations. APN Outdoor are leaders in the attention economy – offering high-impact placements across a wide variety of formats and constantly investing in research and innovation to produce ever-greater results for advertisers. http://www.apnoutdoor.co.nz
Aerva’s software platform offers a suite of easy-to-use capabilities for creating, managing, delivering compelling content and experiences across digital media channels. Aerva helps enterprises, universities and brands engage audiences by enabling real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). Recent clients include Anheuser-Busch, the US Navy, Beats-by-Dre, Taco Bell and Northeastern University. Aerva was born out of MIT and raised in Cambridge’s Central Square. For more information visit www.aerva.com.