All Nippon Airlines (ANA) has launched its third phase of its Tastes of Japan project. This phase will focus of Miyagi, Ehime, and Miyazaki prefectures. Among the dishes featured will be a beef stew with Miyagi’s Matsushima beer as in ingredient, a tangerine cake-like dessert called Bavarois from Ehime, and a Miyazaki Japanese Black sirloin steak. Also as part of the project, there will be a Japanese Sake corner at the ANA lounge at several Japanese airports. The project will last from March to May 2014.
Tastes of JAPAN’ by ANA
Featuring Miyagi, Ehime and Miyazaki Prefectures
TOKYO, February 18, 2014 – In September 2013 ANA Group launched its ‘Tastes of JAPAN’ campaign. This project, which introduces regional beverages and cuisine to ANA flights, airport lounges and other services, is designed to raise the profile of Japan’s lesser-known prefectures, particularly to overseas customers, and drive tourism to Japan. The project is also intended to stimulate local economies, in part by boosting consumption of regional agricultural products.
The third phase of the project will introduce ANA customers to products from Miyagi, Ehime and Miyazaki prefectures between March and May 2014. This will include:
‘Beef stew’ from Miyagi
Stewed with Miyagi prefecture’s local beer, Matsushima beer, the beef stew will be served as main dish at business class in certain routes.
‘Bavarois made with tangerines’ from Ehime
This cake-like dessert is made from figs and ‘Iyokan,’ a type of tangerine from the Ehime prefecture.
‘Miyazaki Sirloin Steak’ from Miyazaki
The Miyazaki Japanese Black sirloin steak will be served grilled, with a Japanese ginger sauce.
Airport Lounges: Japanese Sake Corner
As part of the project, ANA customers are able to sample Japanese sake, shochu and awamori, the ‘Kokushu’ or national spirits of Japan, at ANA airport lounges in Haneda, Narita and Kansai Airports.
ANA Group operates Japan’s only 5-star rated airline with Japan’s largest domestic network and an expanding network of international routes. It will continue to implement various initiatives to promote the culture and heritage of Japan and serve as a bridge between Japan and the rest of the world.
ANA Public Relations
All Nippon Airways (ANA) is the eighth largest airline in the world by revenues (2011) and the largest in Japan by passenger numbers (2012). Founded in 1952, ANA flies today to 31 international destinations and 50 domestic cities with a fleet of 232 aircraft serving a network of 175 routes. ANA has 14,000 employees. In 2012, it carried 45 million passengers and generated revenues of $15.8 bn. ANA has been a core member of Star Alliance since 1999 and has joint-ventures with United Airlines on trans-Pacific and Asia routes and with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes. Its Frequent Flyer Program, ANA Mileage Club, has more than 24 million members. ANA was voted Airline of the Year for 2013 by Air Transport World Magazines, and was awarded five stars by the world’s leading Airline and Airport review site, SKYTRAX. ANA is the launch customer and biggest operator of the Boeing 787 Dreamliner.