Apple’s App Store has had a tremendous effect on the proliferation of mobile software development. We know this because the Cupertino company never misses an opportunity to remind us. Despite this fact, Apple has drawn much ire from the development community for its restrictions and hazy review qualifications. Thursday, however, the company performed an about-face on a few of its restrictions and is publishing its App Store Review Guidelines in an attempt to be “more transparent.”
While Apple claims it has lifted the ban on ported Flash applications in order to meet the needs of the developers it has “listened to,” AppleInsider reminds us that this sudden change of mind may not be out of the goodness of their heart. A few weeks ago, evidence pointed to the possibility that the U.S. Federal Trade Commisson (FTC) was investigating the ban on Adobe’s behalf.
Apple also published its App Store Review Guidelines in order to help developers avoid having their app rejected. The company isn’t beating around the bush with its rules, calling out specific trends in submitted apps with no-nonsense candor. Here are a few excerpts:
- “We have over 250,000 apps in the App Store. We don’t need any more Fart apps.”
- “If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.”
- “If it sounds like we’re control freaks, well, maybe it’s because we’re so committed to our users and making sure they have a quality experience with our products.”
- “In general, the more expensive your app, the more thoroughly we will review it.”
- “Apps that contain user generated content that is frequently pornographic (ex “Chat Roulette” apps) will be rejected.”
These announcements are uncharacteristically transparent, but it may be at the behest of a potential government investigation. Either way, if you’re a developer, feel free to port your apps from Flash and be sure to check out the PDF of the guidelines (courtesy of Engadget).