A new advertising stunt in Britain has gotten people to not just pay attention but get involved and interact with the ads. The campaign has augmented reality angels, that only appear on a screen, dropping in on people passing through one of London’s busiest rail hubs.

I would use augmented reality to give soldiers additional situational awareness in urban combat situations. Literally allow them to see through walls.
The military contracts would be worth billions. I’m not surprised that that rich dude in Los Angeles from South Africa poured billions into a company doing augmented reality research.
Killing people is pretty profitable. O:) Not my thing, but hey, whatever floats your yacht right? 😉