Cisco is making steps towards 4K live streaming. It’s making changes to its Videoscape AnyRes platform to support it in full frame rate. In fact, the company is joining with Sony to make the world’s first 4K live streams over IP. The company will record 4K video of a presentation in New York with Sony’s F55 4K broadcast cameras. It’ll then be HVEC encoded and delivered to Cisco set-top boxes connected to 4K displays in Las Vegas.
Cisco Announces Videoscape Virtualized Video Processing – Adds 4K and HEVC Capabilities and Improved Compression
Advancements to Videoscape Showcased in Industry-First Public Demonstration of 4K Live Streaming at NAB 2014
LAS VEGAS, NAB 2014 – April 7, 2014 – Today, Cisco announced plans to virtualize and cloud-enable the video processing elements of its industry leading Videoscape TV service delivery platform, taking another step in the Evolved Services Platform strategy unveiled earlier this year. In addition, the company announced enhancements to the Videoscape AnyRes encoding solution to support full-frame rate 4K/Ultra High Definition (UltraHD) content for higher quality and the High Efficiency Video Coding (HEVC) standard for more optimized delivery.
Announcing Videoscape Virtualized Video Processing
Cisco is introducing Videoscape Virtualized Video Processing (V2P) to address several industry pain points plaguing media companies and service providers today as they look to deliver compelling video experiences across screens. These include the rapid growth in the amount of multi-screen video content and a dizzying proliferation of options at each stage of the video processing workflow.
Comprised of three elements, Videoscape Virtualized Video Processing (Videoscape V2P) focuses on delivering greater simplification optimization and agility to service providers and media companies:
- Virtualized Video Processing Portal easily configures even the most complex workflow from a single screen.
- Virtualized Video Orchestratorallocates software and hardware resources from a common pool – which can be a mix of physical and virtual resources – to satisfy each workflow request. It embeds business and technical logic to instantiate, as needed, additional software and to allocate additional hardware.
- The processing workload for each workflow is performed by the hardware and software elements of the V2P. Each piece of hardware, whether it is a performance optimized appliance or virtualized into an industry standard server, is multi-function; its functions are determined by the software elements instantiated by the VVO.
- The hardware and software video processing elements V2P uses include the Videoscape AnyRes software, Cisco’s DCM and 9036 families of high performance video processing platforms and UCS blades.
In this way, Videoscape V2P can preserve the customer’s investment in the company’s video products while providing an evolution path forward that simplifies the operation of ever more complex workflows; eliminates costly silos of single purpose hardware; reduces the complexity of accommodating the rapid growth in multi-screen video; and, easily integrates a mix of physical appliances, virtual hardware and public clouds.
Videoscape V2P is based on industry standard technology such as NFV and SDN and it integrates into Cisco’s overall virtualization strategy and is a key part of the broader Cisco Evolved Services Platform. More information about Videoscape V2P can be found here.
Introducing HEVC and 4K Capabilities on Videoscape AnyRes
At NAB 2014, Cisco is also announcing the next generation of its industry leading Videoscape AnyRes multi-function software-based encoder and transcoder solution. The expanded capabilities include, support for 4K video and the new HEVC compression standard for both VOD and live applications. The enhanced AnyRes also supports improved compression without loss of quality for current compression standards such as MPEG2 and AVC.
With these advancements, media companies and operators using AnyRes are well-positioned to address the full range of requirements for advanced processing. The advanced AnyRes solution, coupled with the evolution of Virtualized Video Processing offers Cisco’s customers an evolving solution to their next generation video processing requirements.
The enhanced Videoscape AnyRes is available to service providers and media companies today. Cisco will be showcasing the improved Videoscape AnyRes, in addition to other compelling video demonstrations at its booth (N9332). The Videoscape AnyRes demonstration will also be available to witness at the Akamai booth (SL4525) and AJA Video System booth (SL2505) in the Las Vegas Convention Center.
Joe Cozzolino, Senior Vice President, General Manager, Service Provider Video Infrastructure
“Our customers need a radically simpler and more agile infrastructure as they seek to deliver new video experiences, and stay ahead of the rapid growth in video processing options and formats. Virtualized Video Processing enables our customers to focus on delivering better video services, faster and more cost effectively, and frees them from the burden of buying, configuring and re-configuring individual pieces of hardware. As the proven industry leader in cloud and virtualization, we are using these technologies to empower our customers with far greater agility in deploying compelling TV experiences, while reducing operational burdens.”
Cisco and Sony Collaborate on Industry-First Public Demonstration of 4K Live Streaming at NAB 2014
LAS VEGAS – April 7, 2014 – At NAB 2014, Cisco and Sony will become the first companies to publicly demonstrate the live delivery of full-frame rate 4K 60P content. The live demonstration, which will stream live 4K video from New York City to Las Vegas, will be on display for NAB show attendees at the Cisco booth (N9332) and Sony booth (C11001) in the Las Vegas Convention Center during exhibiting hours.
Live events in New York City will be captured with the Sony F55 4K camera, and HEVC encoded using Cisco’s Videoscape AnyRes – with enhanced support for 4K and HEVC. The live stream will be transported from New York to Las Vegas through a fiber optic network. The stream will then be delivered to the Las Vegas Convention Center, where it will be decoded with a Cisco set-top box with 4K support, and displayed on Sony XBR 4K Ultra HD TVs.
Joe Cozzolino, Senior Vice President, General Manager, Service Provider Video Infrastructure for Cisco, said, “This is an exciting time in our industry as advanced 4K content experiences reach a tipping point for distribution across multiple devices. We are ushering in the next era in content experiences with partners like Sony, and demonstrating that today’s cable networks are fully capable and ready to deliver full-frame rate 4K content.”
Mike Fasulo, President, Chief Operating Officer for Sony Electronics, said, “This is another 4K first, and Sony is committed to investing in 4K as an industry to bring exciting and immersive live TV experiences to consumers, from lens to living room. Collaborating with Cisco in this industry first demo of live 4K distribution over a cable backbone proves that 4K is ready for primary TV consumption. Sony will continue to invest in the technologies that raise the consumer experience and give viewers of Sony 4K UHD TVs the best experience possible for years to come.”
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.
About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-visual products, such as BRAVIA® 4K Ultra HD and High Definition televisions, Cyber-shot® digital cameras, Alpha Digital SLR cameras, and Handycam® camcorders. Sony Electronics also develops and manufactures video and audio technologies for a range of professional production applications, including broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security.
IP and Virtualization Technologies from Cisco Empower New Video Experiences for Service Providers at NAB 2014
Cisco to Showcase Latest Videoscape Innovations, Including Industry-First Public Demonstration of 4K Live Stream at NAB 2014
LAS VEGAS, NAB 2014 – April 7, 2014 – At NAB 2014 this week in Las Vegas, Cisco is showcasing innovations to its video technology portfolio, including advancements to its industry-leading Videoscape TV service delivery platform. NAB attendees will be able to experience how Cisco, with its partners and customers, is driving new video experiences and formats, simplifying video processing infrastructures and reducing costs in video processing value chains. These solutions, and more, will be demonstrated at the Cisco booth, located at N9332 in the Las Vegas Convention Center, North Hall.
Cisco Advances Videoscape with Virtualized Video Processing and Advancements to AnyRes with Support for 4K and HEVC
At NAB 2014, Cisco is expanding its Videoscape TV service delivery platform with Virtualized Video Processing (V2P) and advancements to AnyRes to support full-frame rate 4K content and the High Efficiency Video Coding (HEVC) standard for both real time and on-demand.
Videoscape V2P utilizes Cisco’s industry leading virtualization and cloud technologies to help media companies and service providers address the challenge of multi-screen video delivery and the dizzying proliferation of video processing workflows it is bringing. V2P empowers media companies and service providers with the tools they need to address each and every workflow, but leverages virtualization and cloud technologies to simplify their infrastructures, reducing operational burdens and breaking down functional silos. The result is increased agility in delivering new video experiences at lower costs, as well as more exciting user experiences, delivered faster. V2P is based on industry standard technology such as NFV and SDN, and integrates into Cisco’s overall virtualization strategy and is a key part of the broader Cisco Evolved Services Platform.Additional information about Videoscape V2P can be found here.
Also announced at NAB 2014 are advancements to Videoscape AnyRes encoding solution to support full-frame rate 4K/Ultra High Definition content and HEVC standard. Available today to service provider and media companies, AnyRes enables Cisco’s customers to simplify video processing and distribution and fuels their transition to IP-based delivery platforms.
More information on the expansion of Videoscape capabilities, including Virtualized Video Processing and AnyRes, can be found here.
Cisco Demonstrations at NAB 2014:
At NAB 2014, Cisco will collaborate with Sony for an industry-first public demonstration of full-rate 4K 60P content delivery from New York City to the Las Vegas Convention Center. The demonstration, which encompasses Videoscape AnyRes and a Cisco set-top box with 4K support, will be available for show attendees to witness during NAB exhibition hours at the Cisco booth (N9332) in the Las Vegas Convention Center.
Additional Cisco demos at NAB:
- Real Time Contribution: Cisco will demonstrate IP transport of uncompressed, Advanced Video Coding (AVC), and JPEG 2000; as well as a path to 4K content for Primary Distribution.
- Bandwidth Optimization for Premium Content Video Delivery: Cisco will demonstrate advanced compression techniques, which reduce the bandwidth required to deliver video over satellite or cable networks for primary and secondary distribution, without loss of quality.
- Single Unit Transcode: Cisco will demonstrate how a single platform can accept both real-time and on-demand video in any format, including 4K, HEVC, AVC and MPEG2, and transcode it into all the formats required for multiscreen delivery to set-top boxes, game consoles, smartphones, tablets and other end points.
- Ad Plus: Ad Swap: Cisco will demonstrate capabilities for the operator to substitute advertisements in primary distribution enabling broadcasters to navigate regional licensing or regulatory issues, delivering improved monetization.
- All IP Production: Cisco will demonstrate all-IP production with an emphasis on integration of all IP environments with existing broadcast infrastructure. The demonstration will also focus on implementing SDN WAN orchestration. This demonstration will also be showcased at the Snell booth (N1820).
- Soft Clients and Security: Cisco will demonstrate an HTML5 development platform for a range of devices, including tablets, smartphones, and desktop PCs.
- In addition we will show Media Guard and VideoGuard DRM for the protection of content on Desktop PCs, gaming devices, tablets and others.
- Automated Metadata: Cisco will demonstrate automated metadata insertion and management.
Cisco Speakers at NAB 2014:
- Cisco Connected Media World Daily Keynote: Moving to an All-IP Infrastructure, Monday, April 7, 10:30 – 11:30 a.m., Location: CMW Theater; Cisco presenters include: Bob Schattner, Business Development for Service Provider Innovation; Tom Ohanian, Digital Media Strategy; Peter Chave, System Architect
- OTT Considerations: Functionalities & Technologies, Monday, April 7, 2:30 – 3:00 p.m., Location: S228; Tom Ohanian, Digital Media Strategy, Cisco, presenter.
- Cisco Connected Media World Daily Keynote: Why Managing Content in the Cloud Matters, Tuesday, April 8, 10:30 – 11:30 a.m., Location: CMW Theater; Tom Ohanian, Digital Media Strategy, Cisco, will serve as the moderator. Panelists include: Ian Hamilton, Chief Technology Officer, Signiant; Jaap Haitsma, Chief Technology Officer, Civolution; and Dr. Spincer Koh, CEO, Gorilla Technology Group.
- Keynote Super Session – Cisco Presents: The Transition from Live to Event TV, Tuesday, April 8, 12:30 – 1:30 p.m., Location: S222; Discussion will be moderated by Greg Ireland, Research Manager, Consumer Markets, IDC.
- Cisco Connected Media World Daily Keynote: Is Cloud Editing the Future of Post Production?, Wednesday, April 9, 10:30 – 11:30 a.m., Location: CMW Theater; Tom Ohanian, Digital Media Strategy, Cisco will serve as the moderator. Panelists include: Mark Overington, President, North America, Aframe; Bill Roberts, Senior Director, Professional Video Product Management, Adobe; and Dave Colantuoni, Senior Director, Product Management, Creative Apps/Storage, Avid.
- Routing Live Uncompressed Production Video on IP Networks, Wednesday, April 9, 2:00 – 2:30 p.m., Location: S228; Peter Chave, System Architect, Cisco, presenter.
- Cisco Connected Media World Daily Keynote: Primestream – File Based Video Workflows and Their Complexity, Thursday, April 10, 10:30 – 11:30 a.m., Location: CMW Theater; Warren Arenstein, Senior Vice President, Primestream Corporation, presenter.
Additional Cisco News at NAB 2014:
Snell and Cisco Partner for IP-Enabled Broadcast Production
High-Quality Online Video Anchors Akamai Presence at 2014 NAB Show
Joe Cozzolino, Senior Vice President, General Manager, Service Provider Video Infrastructure:
“Cisco’s broad portfolio of video solutions on display at NAB will demonstrate that we are the best partner for media companies and service providers looking to scale and monetize their businesses, and most importantly, stay ahead of rapid changes in the video landscape. The advancements to the Videoscape platform make it the most compelling and holistic TV delivery service platform on the market. This allows our customers to manage new and exciting video experiences from contribution, to production, to distribution.”