Bitcoin is currently worth a mint and it seems more firms are accepting it everyday. The latest is DiMassimo Goldstein, a first for the advertising industry. Of course this is a company that has grown up with e-commerce and the internet age.
DiMassimo Goldstein Becomes First Agency Network to Accept Bitcoin
NEW YORK (February 10, 2014) DiMassimo Goldstein (DIGO Brands) today announced that they are now accepting Bitcoin, the first advertising agency network to accept the virtual currency as a method of payment.
All agencies in the network including DiMassimo Goldstein, Propolis Insights, Proove Accountable Media, Origami Design Studio and DIGO/Ericho Social PR will accept Bitcoin in payment. Proove Accountable Media will accept media payments in Bitcoin as well.
Introduced in January 2009, Bitcoin is the world’s first “crypto-currency,” a completely digital form of money that can be used as an easy method of instant payment or else exchanged for other currencies. Unlike the US Dollar, bitcoins are digitally “mined” by users and contained in virtual wallets, or sets of cryptographic keys, on the Internet. Currently, each bitcoin is worth over $690. The surge in popularity has led cutting-edge consumers to find it easier than ever to use Bitcoin to buy goods and services. However, until today, no advertising agency network was brave enough to accept Bitcoin.
DiMassimo Goldstein has a history of anticipating and inserting itself into burgeoning trends in business and culture before any other agency. Founded as a hybrid digital and traditional agency in 1996, DIGO Brands quickly became the agency for several iconic Internet and e-commerce businesses in the first dot-com boom. DiMassimo Goldstein recognized upcoming consumer backlash against the waste created by the bottled water industry when it successfully launched the Tappening movement, as well as a growing demand in our society to tune out the high volume of digital noise with its Offlining movement. Both efforts were far ahead of their time and are now emulated and included in major advertising campaigns today.
CEO and Creative Chief of DIGO Brands Mark DiMassimo, said, “For decades, DiMassimo Goldstein has navigated the blue oceans of innovative, fast-growth markets. Not only have we succeeded, but we’ve built a reputation for picking the right people, technologies and industries. We know that value is create by perceptions and we’re interested in the way Bitcoin has set up a system for managing that value. Experiments such as launching our own movements (Tappening and Offlining) taught us social and movement marketing from the inside, without spending a single client dollar. This experiment will help us learn for our clients, too.”
DIGO Brands has extensive experience working with and launching campaigns for new and currently leading payment systems including airline miles, credit cards, payment processing systems such as MasterCard and innovative, non-traditional platforms such as Revolution Money, now owned by American Express.
DiMassimo adds, “We’ve seen, and seen through, many markets and a great deal of hype. Early experiments are essential to our intimate understanding of new media and business models. Accepting Bitcoin continues that trend. Therefore, we will begin accepting payments from any clients who prefer this new transaction system.”
About DiMassimo Goldstein (DIGO Brands):
Founded in 1996 by Mark DiMassimo, DiMassimo Goldstein (DIGO Brands) is a brand-driven growth network. Our companies work together seamlessly to inspire leaps to greatness in ambitious organizations. DIGO has partnered with visionary leaders in many of the extraordinary growth successes of the past two decades. DIGO clients have included Ebay, Netflix, Gateway, Progressive, Kozmo.com, Hotwire.com, thinkorswim, Island, Crunch Fitness, Ernst & Young and McKinsey. Some current clients include FreshDirect, OnDeck, National Jewish Health, CVS Caremark, Tradestation, Memorial Sloan-Kettering Cancer Center, Exponation, MediaCom Cable, and Double Cross Vodka. DIGO brands include DiMassimo Goldstein, a leading full-service brand, advertising, direct and digital agency; PROOVE accountable media planning and buying, PROPOLIS insights strategic consulting, ORIGAMI design, DIGO/Ericho Social PR, and the Tappening & Offlining movements.
For more information, visit http://www.digobrands.com.