The World of Reddit
OK, so right off the bat a confession: I have no idea how many of you are “Redditors” so bear with me. Since it’s a safe assumption the GeekBeat community includes users who are tethered to Reddit as well as those who are saying “Red-What?” and everything in between, my hope is that this episode will offer something of benefit to everyone.
Let’s start with the basics. Reddit.com – which calls itself “The Front Page of the Internet” is celebrating its ninth birthday this month, and wow! It’s been quite the ride! The site is easily in the top 100 most trafficked sites on the internet, with 1 TRILLION monthly page views and 30 million unique users. And it’s in the top 20 most visited sites by US internet users.
The site itself is a mash-up of a social network and news aggregator that allows community members to submit content, vote them “up” or “down”, and organize them into “subreddits” of subject matter. On the front page you’ll see fifty subreddits. These are the ones getting massive amounts of traffic. You can see that from these heat maps by Big Data Geek Randal S. Olson. Red shows interest, and of course, that’s escalated just by the fact that it’s ON on the front page.
But for such an active community, did you know that Reddit has less than 50 employees? And like every startup in this age, they’re still searching for a revenue model. So the curation happens by volunteer moderators. Mods have a lot of power and often create huge flame wars over arcane decisions like banning a Dancing Puffin meme from the subreddit called Advice Animals recently. ….Yeah, I’m not just putting random words together. Those are real things.
Reddit’s Huge Reach
So why should you care? Well, if you’re a man between the age of 25-34 and live in the US, don’t you want to be just like your peers?? That’s who uses the site! Plus if you’re trying to reach that specific audience to get the word out about your…product, service, Dancing Puffin…whatever… remember, the site reaches more than 1 out of 20 users on the entire Internet!
Unlike, say Facebook, Reddit is much less commercial and much more communal. It’s also a lot more open – which means there’s also a higher likelihood of wandering into objectionable content. Reddit does use warning pages that ask if you’re 18 and older and wish to see “adult content.” You can’t really have open and closed at the same time, can you?!
What You DON’T Want to Do
Okay, so I’m not going to cover all the do’s and dont’s of Reddit. If you’re a newbie or have questions, the site has an excellent wiki about Reddiquette that you should read. BUT! If there’s ONE thing to avoid, it’s to not become what Redditors call a “Karma Whore.” Do NOT – under any circumstances- post someone else’s content as your own with a tantalizing headline such as “This Cat Saved My Life” in order to win “upvotes.” Trust me, a small, but determined army of Reddit users will find the original post you “borrowed” and will viciously “out” you. You have been warned!
Speaking of “Karma” on Reddit, there are two types you can earn: one for the quality of the links you submit, the other for the quality of the comments you leave. This encourages people to become engaged on all levels, not just focus on getting people to like YOU. It’s not ALL “Cali, Cali, Cali!”
One Piece of Advice
If I had ONE piece of advice for Redditors, let me just utter three words: Reddit Enhancement Suite. Install it. Use it. Trust me, you’ll thank me!
A lot of people get a lot of the latest information on the web from Reddit. And quickly. I wonder if it’s beat out Twitter for breaking news… hmm… So, what Reddit Do’s and Don’ts do you recommend? What subreddits do you think your fellow Geeks should subscribe to? Leave your feedback on OUR forums at GeekBeat.TV/forums. Thanks so much for making GEEK BEAT the best community on the Internet! Way better than Reddit!
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