i4 Software is trying something new. Professional grade software costs hundreds or thousands of dollars on the computer, but on iOS you can get a professional piece of software like Vizzywig for $29.99. Pricing like that makes it tough for a lot of app developers to make money since it’s all based on volume. And with tools like Vizzywig, we have filmmakers doing professional work. Now they’re putting out a special Vizzywig designed specifically for these users, Vizzywig 4K, and it comes at a professional price for $999.
Vizzywig 4K uses the iPhone 5S’s latent ability to shoot 4K video at 24fps. For multi-camera, you can use up to 16 iPhones. Editing is raw and uses still frames of the video. The app comes with transitions, lower thirds, etc, that have been jazzed up for the 4K. It can then auto upload to 4K video streaming services. The killer feature is direct VIP access to i4 founder Michael Zaletel. You get his direct email and phone number. If you have an issue or suggestion, it goes directly to the head honcho.
Vizzywig 4K is available in the Apple app store for the afore mentioned price for $999.99. This is literally the highest price Apple would allow. If you have any questions, there is a Q&A about Vizzywig 4K attached below.
Vizzywig 4K SUMMARY:
Introducing Vizzywig 4K, the ONLY iPhone app that allows you to shoot and edit FULL 4K videos on your iPhone 5s. We have achieved the impossible on an iPhone 5S by shooting in true 24p, 4K quality, editing in 4K and uploading to YouTube in 4K all on an iPhone 5S. Essentially we are capturing 24 frames per second at the full resolution of the iPhone 5S sensor. All editing is done on the raw still frames so the final 4K video quality is incredible. Audio is being recorded separately and we have worked very hard to synch audio perfectly even when adding title slides, transitions and etc. in 4K. This is true 4K motion video, not fake 4K or up-rezzed HD. You really have to see it to believe it. True 4K video on an iPhone including 4K transitions, titles, lower thirds, scrolling credits and 4K distribution direct to YouTube and Vimeo in 4K even over LTE or 4G cellular connections.
VIP FOUNDER SUPPORT:
In addition to our 24-Hour customer support, every person that buys Vizzywig 4K will be given my personal email address and cell phone number for continuous VIP customer support via email, phone and SMS. They just need to email their purchase receipt to iPhone@i4software.com to receive my contact information.
THE BIG DEAL: VIZZYWIG 4K DATA CAPTURE RATE:
72MB/sec or 576 Megabits per second.
4K ANAMORPHIC MODE:
When used in combination with the Moondog Labs Anamorphic Lens adapter in 4K ANA mode, we are actually capturing still images that are 4,350 x 2,448 and then scaling those still frames down to 3840×2160.
MULTI-CAMERA 4K MODE
Connect up to 16 iPhone 5s devices, record simultaneously and edit the switching in real-time. The result? A perfectly edited 4K multi-camera movie with a professional intro, title, music and scrolling credits.
FAQ background information about Vizzywig 4K.
1. Is the resolution actually 4K?
Yes. It is actually closer to 4.5K. In fact, in 4K ANA mode with the Moondog Labs Anamorphic Lens each 4K still frame is 4,350×2448 in Vizzywig 4K. Furthermore, because we are capturing still frames without realtime motion compression, the detail resolution of each frame increases the options for post processing and future codecs.
2. Can I save out each still frame?
Yes, this is one of the greatest features of Vizzywig 4K. Think of each clip in your session as a batch collection of individual still frames. Just tap the 4K frames button on your clip to access the still frames, preview full size and save to your camera roll.
3. What about stabilization?
We recommend using a Tripod, Swift M3 handheld iPhone Stabilizer. Stedicam Smoothee or DJI Ronin stabilizer. However, for future versions, we are also working on using the iPhone sensor gyroscope and accelerometer data captured for each 4K frame to stabilize the footage after capture by slight rotation and scale.
4. What about audio?
Vizzywig 4K records audio while capturing frames but for best results, our 4K multi-cam supports synched remote audio. You just plug the line out of a high-end portable mixer into the mic jack of another iPhone and connect the two devices with a $99 mobile hot-spot and you’re set with pro audio. 4K multi-cam also allows multi-angle 4K backup shots for expensive set up stunt and demolition shots.
Why is Vizzywig 4K Priced at $999.99 and my views on the future of the Mobile App Marketplace:
Actually, over the past two weeks, we asked several people and departments at Apple if an exception could be made to allow us to price the app at $1,299.99. $999.99 is the absolute highest price they allow at this point. Remember that 10 years ago we were all paying that much and more for boxed software that did far less and upgrades weren’t free. I feel confident that both professionals and affluent consumers are willing to pay a high premium for a one-of-a-kind app with professional features and world class support. For all our sakes, I hope I am not wrong. Long live the independent developer, long live choices.
Hopefully my experience can provide a case study for discussion about App Store pricing and the app business in general.
I love the app business. In my opinion, it is the most frictionless business model in history. A single individual or small team can invent, develop and distribute a variety of digital products worldwide to over a billion people who have only to tap a button to purchase and install. One day last year, during a FREE for a day sale, over 1.4 million people downloaded my Fast Camera app in just 24 hours. It still boggles my mind to imagine that many people in a line (or filling 20 football stadiums). I remember when my Flashlight app went to #5 top paid overall after the launch of the iPhone 4S and grossed over $10,000 a day. Even after settling into the top 30 Flashlight earned over $2,000 a day for nearly 700 days straight. Three of my apps have grossed over $700,000 and several others could reach that mark in the future.
Most apps are not so fortunate. Between the App Store and Google Play, there are now over 2 million apps available for sale from over 1 million developers. This past year has seen a race to the bottom as developers overspend on marketing free apps in hopes of amassing an audience. I think this is a big mistake. The rules haven’t changed, businesses still have to make a profit. The opportunity cost of a good app developers time can exceed $100,000 a year. What a waste!
To be fair, most free apps aren’t really free anymore. There are really just “pay up front” or “pay later” apps. Nevertheless, the conversion ratio on In-App purchases is typically so low that most apps never get enough downloads to break even on that model. It’s time we all start thinking about how we are going to stay in business for 20+ years.
Can independent developers really make money selling mobile apps anymore? Absolutely! It’s always been difficult but it’s really no more difficult than it was in the early years. Sure the competition has increased but so has the market size. All of the fundamentals of business still apply. Solve a problem or meet a need, work hard to differentiate, focus on quality and customer service and identify a pricing model that can profitably support ongoing development.
Vizzywig 4K is one of those rare apps that can do something important that no other app can do. How do you price an app that saves its users not only the cost of a 4K camera but more importantly, the hassle of having to carry it around all the time. Being able to shoot, edit and share 4K movies to YouTube on your iPhone is a truly compelling value proposition rarely seen among mobile apps.
THE FUTURE OF CONSUMER 4K
Roughly 2 million 4K TVs were sold in 2013 alone! Soon, HDTVs will fit the description we give today when referring to the Cathode Ray Tube TVs. Remember those? Well the time has never been better to upgrade BEFORE the market does, and start shooting your family movies in FULL 4K. Save all of your precious memories in 4K, and they will stay current and preserved for many years to come. For visual effect and to see what we are talking about, wipe all the dust off of your favorite VHS home movie and shove it in the ol’ tube TV. If it will play, you’ll see exactly what we mean. Make sure someone is standing by with the fire extinguisher. Sooner or later, 4K TVs will be standard. Be the first among your friends and family to have a brilliant collection of 4K movies filled with little league games, barbecues and fun family trips!