When it comes to augmented reality, Metaio seems to be leading the AR mobile space with its augmented reality browser Junaio.
In case you’d missed it in the July 6th episode of GeekBeat.TV, Junaio recently gave us a taste of the future by allowing users to trigger a 3D animated cartoon that pops out of your mobile screen. If you haven’t seen it in action, you’re seriously missing out — this is just the beginning of a very exciting time in media.
Only a few weeks after the Junaio Man demo, they’ve now teamed up with Time Out New York Kids magazine to roll out what is probably the coolest magazine cover ever.
Utilizing Junaio’s technology, the cover of the August issue of T.O.N.Y Kids will initiate a multimedia experience featuring one of YouTube’s cutest viral choirs, the PS22 chorus.
A video of the Webby-award winning songsters will be activated by simply pointing your device’s camera in the direction of the magazine cover while using the T.O.N.Y channel within the free Junaio AR Browser. Sweet!
As the iPad has given new life to magazines, mobile devices could do the same for publications with augmented reality browsers like Junaio. Attaching audio, video, text and 3D animations to objects (indoor and out) in the “real world” is an advertiser’s dream and an exciting experience for mobile geeks. Here’s hoping this may lead to a cool new trend in magazine covers and if it does, expect to spend a lot more time browsing your favourite magazine stand.
They’re claiming it’s the world’s first magazine cover to be enhanced with augmented reality but to be fair, a year ago Esquire magazine also issued an augmented reality edition starring Robert Downey Jr. which played various videos when you held a code to your webcam — cover included.
Want to make your content come alive?
Junaio enables users to create rich AR experiences a few different ways; by using the Unifeye Mobile SDK (licensed product) or by creating a channel within the Junaio’s browser for free. It doesn’t hurt to be ahead of the game by showing your customers how innovative you are.
Junaio is available on iPhones (iTunes) running iOS4+ and Android.