The duel for supremacy on Amazon.com’s best seller list is a long hard slog for any product, given the amount of competition on the field. The presence of long-time champion Harry Potter only makes the fight more formidable. Now Amazon themselves have fielded a champion worthy of taking Harry down, and it’s not even a book.
Well, it is a book. Sort of. It’s actually many books. It’s the Kindle.
Amazon released a statement to the effect that in just 5 months, the Kindle replaced J. K. Rowling’s Harry Potter and the Deathly Hallows as the best selling product in the company’s history.
“We’re grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon — surpassing Harry Potter 7,” said Jeff Bezos, Amazon.com founder and CEO. “We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle’s $139 price point is a key factor — it’s low enough that people don’t have to choose.”
Now that the duel is settled, I only wish Potter and the Kindle would shake and make up. I’d gladly re-buy the whole series for the Kindle if only they played nicely together.