• About Geek Beat
  • Advertise
  • Contact
  • Login
  • Facebook
  • Instagram
  • RSS
  • Twitter
  • YouTube

Geek Beat

One of the world’s most recognizable technology news brands, delivering daily tech news, tips, and reviews.

  • News
    • Apple
    • CES
    • Editor’s Choice
    • Google
    • How To’s
    • Microsoft
    • Music
    • Mobility
    • NABShow
    • Photography
  • Episodes
  • Reviews
  • Videos
  • Connect With Us
Home > News > Kobo’s New Touchscreen eReader Breaks New Pricing Ground
Kobo eReader Touch

Kobo’s New Touchscreen eReader Breaks New Pricing Ground

May 23, 2011 by giovanni

Kobo eReader TouchThere’s a new entry in the touchscreen eReader field, and subsequently a new $99 entry to tempt those who haven’t yet broken into the world of books on screens. Unfortunately, they’re not the same model.

Kobo is the reader paired with Borders’ eBook initiative, and they’ve now announced that their next model will be a touchscreen, e-ink reader (the Kobo eReader Touch) and it will land with a price of $129. This is a pretty competitive price for a touchscreen unit, but will it give any trouble to the two big forces in the eReader world, Kindle and Nook? A cheap touchscreen device is a draw, but ultimately people will be pulled by catalog size and ingrained habits. A lot of readers are used to dealing with Amazon, and they have made eBook buying almost effortless.

A secondary effect of the new reader is that Kobo’s current reader has seen its price reduced to $99, well undercutting Amazon’s current bottom-end deal, an ad-supported model for $114. The Kobo readers are Wi-Fi-only.

The Kobo eReader Touch will be available next month at stores like Walmart and Best Buy, as well as from Borders.

Filed Under: News Tagged With: E Ink, eReaders, Kindle, Nook, touchscreen

About giovanni

giovanni is an ad age, emmy, telly, & webby award-winning search engine optimization and social media strategist from texas who works with brands in entertainment, fashion, food & beverage, sports, and technology.

Watch giovanni's latest videos on youtube.

Comments

  1. Macsessed says

    May 23, 2011 at 5:24 pm

    I like the look of the new Kobo. I can see some people being drawn to the touchscreen functionality, and the catalogue sounds bigger than I expected – 2.3 million books, newspapers and magazines according to the official site. But the point about ingrained habits is a good one, I’ve already bought a number of Kindle books for my iPad even though I could have done the same via the Kobo app.

    Wonder if Amazon will go back on their word and create a touchscreen Kindle?

Recent Posts

  • Best CBD Oil Brands to Buy
  • Go Mic Mobile Wireless System for Mobile Filmmakers
  • A RAY OF LIGHT
  • Keep Devices Charged Anywhere in the World with the Twist Plus World Charging Station
  • Final Leaked iPhone 7 Details Before The Big Event

Recent Comments

  • Ricardo Garza on Streambox Announces 360 Live Video Streaming to YouTube
  • Sunbya on Review: Blue Lola Headphones bring unparalleled quality
  • Jay Anderson on CES2016 – Autel Robotics X-Star Quadcopters
  • Scott Ellis on CES2016 – The Parrot DISCO – The Worlds First Fixed Wing Consumer Drone
  • Ricardo Garza on CES2016 – The Parrot DISCO – The Worlds First Fixed Wing Consumer Drone

Tags

3D Amazon Apple apps audio bluetooth business CE Line Shows 2013 CES computers fitness gadgets games gaming geek geek beat GeekBeat geek house Google health how-to ios john p. kickstarter Microsoft mobile Mobility Music nabshow new building Other photography Reviews robots Samsung social media speakers storage tech technology travel Tutorial vehicles video vlog

Copyright © 2023 · Geek Media on Genesis Framework · WordPress · Log in