Consider the humble USB key. Ubiquitous and useful to be sure, but rarely very glamorous or high-fashion. Think about it. When you’re off at your black-tie event and you need some fast access to data storage, are you going to whip that bright red $15 plastic drive from Best Buy out of your tux pocket? Not if you plan to be allowed to stay and see what’s for dessert.
No, you’ll elegantly brandish your shiny new LaCie-Christofle Galet USB key and be the envy of the fashion and data worlds simultaneously. Because it’s been silvered in France, and is USB 3.0 compliant, inarguably excessive and accompanied by 4GB of LaCie’s Wuala online storage to match the 4GB packed in its tony little guts. Have $130 but don’t have one of these? LaCie can work that trade.