Manfrotto, world leader in the photography, imaging equipment and accessories industry, showcases the Digital Director: the only Apple Certified interface that helps users to intuitively manage their photo and video workflow, from the setting of the camera to the sharing of the pictures via a tethered iPad® application. Digital Director is the ideal companion for pro and hobbyist photographers who are serious about videography and are Apple addicted. Composed by Hardware, Software (APP) and firmware, all gone through the MFi (Made for iPad®) Certification, this innovative product is designed to make shooting photos and videos much smarter: by simply plugging the USB cable in to the camera and turning on the App, photographers and videographers are ensured a reliable high-performance connection between their Canon or Nikon DSLRs and their iPad Air®. A dedicated CPU embedded into the Digital Director provides an interface between the two devices, which via a cable enables the camera protocols to be fully understood and controlled by the iPad®. Furthermore, Digital Director enables the user to place the camera even in the most awkward or difficult to reach positions and conveniently control it remotely.