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Home > News > Misfit Shine Available in Exclusive Colors at Target

Misfit Shine Available in Exclusive Colors at Target

May 19, 2014 by Benjamin J. Roethig

Misfit is partnering up with retailer Target to offer two new colors to its fashion-friendly Shine fitness tracker. The colors are Wine and Sea Glass. The colors will fit in all currently available accessories for the Shine.

You can now pick up the new additions to the Misfit Shine line at Target’s website or your local brick and mortar store. The price is $99.99.

Shine in Even More Colors: Introducing Wine & Sea Glass, Only at Target

REDWOOD CITY, CA May 15, 2014- Misfit, makers of Shine, an elegant activity monitor you can wear anywhere, is introducing two new colors to the Shine family—Wine and Sea Glass. These new hues will be available only at Target stores nationwide and target.com starting on May 18th.

Wine is a sultry maroon and tastefully pairs with any look, casual or comfortable.

Sea Glass is a refreshing jade, reminiscent of smooth sea glass found on ocean shores, and looks great with a summer sundress or board shorts.

Shine for any occasion with more color options. Visit your nearest Target store or target.com now to get your very own, available for $99.99.

About Shine

Shine is the elegant activity and sleep tracker that you can wear anywhere and inspires you to live an active life.

About Misfit

Misfit Wearables invents and manufactures highly wearable and ambient computing products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix.

Filed Under: News Tagged With: fitness trackers, Misfit, Target

About Benjamin J. Roethig

Ben is an external Associate Editor at Geek Beat. He can be described connoisseur of things technological. Ben's hobbies include reading up on Military, Naval, and Aeronautical history, playing around with his Macs and iDevices, exploring the mountainous bluffs of Dubuque, IA and Galena, IL, and proving that 15+ years of practice does not make perfect on his guitars. If you want to find him Ben can be found on Twitter (@benroethig), Google (gplus.to/benroethig), and as an occasional guest on Apple related podcasts.

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