I can’t say I pay much attention to the bridal and/or fashion industry. They’re completely outside the scope of my professional circles. But a company called Wedding Reality Inc. has released their Wedding Dress Studio app for the iPad. Yes, I know this isn’t Bridal Beat and I’ll explain what this has to do with us. The app uses what is essentially AR technology to model what the dress would like on the Bride. It then allows the user to design the perfect dress with a photo instead of a fitting room. And to that effect, it has over 300 different designs to choose from and modify. If this can work with Bridezillas, it can work with just about anyone. This technology could be applied to buying a suit, a T-Shirt, and just about any piece of clothing online if the company chooses to expand its uses.
Until then, if you’re planning a wedding, the app can be found at the Apple App Store.
Wedding Dress Studio iPad App Enables Brides to Design and Virtually Try-On Wedding Dresses
Toronto, ON – September 3, 2014 – Wedding Reality Inc. today announces the launch of the Wedding Dress Studio iPad app which utilizes unique augmented reality technology to revolutionize how brides-to-be search, find, and buy wedding dresses. Using patented fabric-remapping technology, users can discover the best wedding dress styles suited for their body before ever stepping foot inside a bridal shop.
“With thousands of wedding dress designs available today, dress shopping can be very overwhelming for a bride-to-be,” said Hillary Sica, executive director for the Wedding Dress Studio app. “We designed Wedding Dress Studio to alleviate some of that burden and help women visualize what silhouettes, styles, and even dress fabrics will potentially look the best on them.”
Users start by uploading their full body photo, and adjusting shoulder and hip points in order to have a perfect fit of the dress on their image. The app then lets users design their own dress by choosing the silhouette, neckline, fabric and embellishments. Wedding Dress Studio boasts a gallery of nearly 300 unique gown designs, all of which are free. Once a user has finalized their dream dress, the gown can be saved to the device and shared on social media.
“We’re excited to bring augmented reality technology to the bridal world, as there is nothing like this on the market,” continued Sica. “Each of the gowns available through the app are based on what’s currently trending & fashionable in the industry right now, making it easy for brides to go into a store and show a salesperson exactly what they want.”
Wedding Design Studio is now available as a free download and for more information, please visit: http://wedreality.com
About Wedding Reality Inc.
Founded in 2014, Wedding Reality Inc. was recently issued a patent on a unique fabric-remapping technology that enables dresses to be simulated photo-realistically on user uploaded photos. The company’s iPad application aims to revolutionize the wedding dress shopping experience from searching, finding, exploring, to buying.
