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Home > News > NFC Purchasing Power Comes to Android Phones with Google Wallet
Google Wallet

NFC Purchasing Power Comes to Android Phones with Google Wallet

May 27, 2011 by giovanni

Google WalletWe’ve said it before, NFC (near field communications) is definitely the coming thing in cell phones. At least in the U.S. – a lot of the rest of the world has had it for a while now and is wondering what’s taking us so long. Well, maybe we’re finally ready to join the pay-with-your-phone party as Google announces Google Wallet.

Google envisions Wallet as more than just an alternative to credit cards, encompassing not just payments, but Google Offers and store loyalty cards, gift cards, tickets, and other things you might currently carry in your physical wallet. It could potentially bring a benefit similar to that of eReaders – keeping accessible many more items and materials for easy access than is practical with physical items. In the same way an eReader can carry a great number of books with you, rather than your anticipating which one you’ll want, the Wallet concept lets you have and access many more commerce-related items than anyone wants to try to keep track of now.

Security is always a concern whenever a new way to spend your money is introduced. You want to make sure you are the one doing the spending. In addition to requiring a PIN, Wallet keeps your card credentials in an isolated chip environment called Secure Element. The idea is that this keeps the financial information safe even if other parts of your phone should be compromised.

At launch, the application will work with Citi Mastercard accounts and a Google Prepaid Card that will work a bit like a digital debit card. In fact, Google will start you off with a $10 credit on the Prepaid Card to get you in the buying mood. The launch hardware will be the Nexus S 4G on Sprint, with planned expansion to other phones.

Are you ready to start paying for things with your phone and NFC? If you’ve been doing it for years, is there anything pay-by-phone newbies should know? Share your wisdom and concerns in the comments.

Filed Under: News Tagged With: credit cards, Google, Mobility, NFC

About giovanni

giovanni is an ad age, emmy, telly, & webby award-winning search engine optimization and social media strategist from texas who works with brands in entertainment, fashion, food & beverage, sports, and technology.

Watch giovanni's latest videos on youtube.

Comments

  1. Jack says

    May 27, 2011 at 6:33 pm

    I look forward to this technology becoming mainstream. Credit cards get damaged easily and ate a pain to dig out of your wallet all the time. My next cellphone will have the NFC chip so that I will be ready when the system begins here in Australia!

  2. Don Morrison says

    May 27, 2011 at 11:28 am

    I think the idea could gain traction. Aside from the obvious part that you can store more “cards” in your eWallet than a physical one the security aspect may be the selling point. While anything new makes people nervous, the ability to secure your credit card payment information within an electronic device actually sounds more secure than carrying around the physical credit card. If you loose your wallet (and the cards) who ever finds it has your credit card numbers. If you loose your phone and the information is encrypted in the phone they don’t have anything except your phone which they can’t access.

  3. Gabriel says

    May 27, 2011 at 11:22 am

    Ever since I heard this was coming, it pisses me off everytime I have to put my phone away and fumble for a card in my wallet. Sign me up!

  4. Bruce R. (BPR639geek) says

    May 27, 2011 at 11:20 am

    Give it about 2 years, have it prove itself against vulnerabilities and hacks *in* full public use, then I’ll take it on… “B”

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