Nutrisystem Launches NuMi Digital Weight Loss System

Dieting is hard. No matter how well intentioned you are, if you don’t have a support structure, you will slip. Nutrisystem is looking to digital technology for the do it yourself dieter called NuMi. Numi works with your smartphone and fitness trackers, and is designed to be flexible as to match the realities of your life. That’s because it tracks everything has a whole, including locations, behavior, nutrition, and fitness. It helps you with your ups and downs. If you can’t stay with your plan because you have to go to a restaurant, it helps you choose the best things for you on the menu. It has menus for over 300 chains. It studies what activities you like and suggests new ones based on what you’d enjoy. If you need help, there’s also a human component. There’s a team of dedicated mentors available 7 days a week. In short, NuMi learns how to make you succeed best.

NuMI is available through a browser interface and an app for iOS. Android fans don’t fret as its coming to the Google Play Store soon. Plans are available for 19.99/mo, $47.98 3/mo, or 139.93 for the year.

NUTRISYSTEM LAUNCHES DIGITAL WEIGHT LOSS SYSTEM

New Multi-Platform Digital Product Designed for DIY Category Backed by Over 40 Years of Weight Loss Expertise

Fort Washington, PA (April 24, 2014) – Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, announced today the launch of NuMi™ by Nutrisystem, a flexible, new digital weight loss system for the do-it-yourself dieter as well as dieters transitioning from a structured meal plan or looking for a post-diet weight maintenance program. Backed by over 40 years of weight loss expertise combined with cutting-edge technology, NuMi™ offers an interactive solution for the nutritional, emotional and physical components of a weight loss journey.

“We recognize that there is no one-size-fits-all solution when it comes to weight loss. In fact, 83% of all dieters try to lose weight without a structured program,” explained Dawn Zier, CEO of Nutrisystem. “We believe that it is important to have a digital product as part of our portfolio that addresses the needs of do-it-yourself dieters – a new segment for us – and also helps people transition from structured programs. Having the ability to get in-the-moment coaching is a a game changer in this space and allows NuMi to provide a truly individualized solution for dieters looking for flexibility in managing their weight loss journey.”

Nutrisystem set up an entrepreneurial team of engineers, data scientists, nutritionists and psychologists to pioneer NuMi’s holistic, interactive solution. The premise: the best diet for anyone is the one they can stick with given their ever-changing lifestyle needs.

“We developed an interactive system that is far more than a prescribed diet, a tracker or calorie counter. NuMi is designed for today’s DIY dieters as they go about their daily lives – whether they’re at home or at a restaurant, in the mood to exercise or feeling sluggish, looking to lose 5 pounds or 25 pounds.” said Aditi Gokhale, Senior Vice President & GM Digital at Nutrisystem. “Losing weight and keeping it off is not easy. We’re thrilled to have pioneered a real time, on-the-go weight loss system that addresses and adapts to an individual’s nutritional, emotional and physical aspects of weight loss all in one program.“

NuMi — How It Works:

The NuMi™ digital weight loss system is designed to take real life into account on the journey to lose weight. It’s not focused on any particular nutrient, ingredient or food group. It’s focused on an individual’s weight loss goals and changing needs. With NuMi, Nutrisystem is pioneering a new approach to lose weight, the company calls “Responsive Dieting.” Responsive Dieting is adaptive to an individual’s food preferences, lifestyle, metabolism, activity level and weight loss goals. NuMi provides:

• Behavior modification: NuMi’s patent pending behavior modification system, tracks everyday moments that affect weight loss, including “Victories,” “Wobbles” and “Slip-ups,” and provides real time insights and guidance throughout the weight loss journey;
• One-on-one real time mentoring: On demand live chat with the NuMi™ squad, a dedicated coaching team available 7-days a week, who motivate, listen and provide weight loss advice all in real time
• Personalization: NuMi’s weight loss system personalizes and adjusts daily calorie goals based on a user’s overall goals and lifestyle;
• Solutions for eating out: Eat out menu recommendations at over 300 restaurants/chains;
• Solutions for eating in: More than 12,000 expertly curated and nutritionist reviewed eat in recommendations;
• Activity suggestions: Over 200 every day activity suggestions based on lifestyle, location and time;
• Integration with fitness devices: Integration with a variety of activity trackers and wifi scales automatically uploaded into a user’s NuMi™ weight loss plan.

NuMi can be used on a desktop or smartphone with seamless synching. It is available for download in the iTunes App Store now and will be coming to the Google Play Store soon. To learn more about NuMi, visit http://www.numi.com on the web or mobile device.

About Nutrisystem, Inc.

Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of weight loss solutions and weight-related products and services including its structured food delivery program Nutrisystem® My Way® and its new digital platform NuMi™ by Nutrisystem. Nutrisystem has helped consumers lose weight for more than 40 years by providing quality foods and a nutritionally balanced meal program. Nutrisystem® meal plans feature more than 150 menu options, along with counseling options from trained weight-loss coaches, registered dietitians and certified diabetes educators. Customers are provided further support from the online community, tools, trackers, mobile apps and more. Nutrisystem® plans are consistent with national guidelines for dietary intake meeting targets for fat, sodium, sugar, cholesterol, fiber and physical activity. Additionally, plans can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with diabetes or those at risk for type 2 diabetes. Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss plans are available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers. The NuMi multi-platform system and downloadable App can be found at http://www.numi.com.