Netflix keeps trying to get it right. Today, the company announced that it wouldn’t be spinning off its DVDs-by-mail business into a new company called Qwikster after all. This comes less than a month after the announcement of the new company, which did nothing to halt Netflix’s dropping stock price or the mass departures of customers.
The Qwikster plan would have meant that current Netflix customers wanting both streaming and DVD access to movies would have had to manage that through two different websites and two different accounts. One element that was to be present in Qwikster was game rentals – there’s no word yet on whether that will come to Netflix, or is gone with the short-lived DVD-only brand.
A few months ago Netflix seemed like the company that could do no wrong. Now, after a price increase that essentially doubled cost for customers who wanted access to both DVDs and streaming, the spinning off of the DVD business, and today’s cancelation of the spin off, the company seems to be desperately searching for calm seas again.
Are you feeling better about Netflix after today’s news that all operations will stay at one website and you can use it through one account? Have you left them for another company? Let us know in the comments.