Samsung and Barnes & Noble announced a new partnership that would see the two companies creating co-branded Nook tablets.
Based on the Samsung Galaxy Tab 4 hardware and featuring customized Nook software, the tablets are designed to be powerful, full-featured and focused on reading. Naturally, the Nook store will be prominently featured and easily accessible.
Early August will see the US introduction of a 7 inch Nook tablet, and will be available through Barnes & Noble brick-and-mortar stores as well as through bn.com.
“We are very excited and proud to partner with Samsung, a world-class technology and tablet leader, to create customized co-branded devices featuring our valuable NOOK reading experience and digital content catalog for Barnes & Noble customers nationwide,” said Michael P. Huseby, Chief Executive Officer of Barnes & Noble, Inc. “Standing behind these great new devices will be the power of our 40,000 Barnes & Noble booksellers combined with our deep bookselling and retail expertise to provide sales support and personalized in-store customer service for our lineup of new Samsung Galaxy Tab 4 NOOK products. Partnering with Samsung brings our customers great new products and evidences our commitment to our NOOK customers and growing our digital content business.”
Does the idea of a Samsung/B&N teamup catch your fancy, or is this doomed to lag behind Amazon’s Kindle Fire? Let us know in the comments, on the forums, or anywhere in social media!
Samsung would team up with a local softball team if they thought they could make a sale out of it.
Custom Nook software? If it’s anything like the current mess on my tablet, who’s going to care?