There are very few moments with technology that are truly disruptive, that change your routine completely. For me, one of those moments was when Spotify hit the Mac and PC in the U.S. Since then, I haven’t bought an album of music outright. Heck, I stream music that’s in my iTunes library. What’s more, it’s all ad supported and I don’t have to pay a dime if I don’t want to. However, there was something missing, you couldn’t get Spotify on your phone or tablet without going to the highest paid package. Now, they’re at it again and want to bring that same kind of disruption to mobile platforms, they’re doing it in more places, and they’re bringing a Whole Lotta Love to the party.
When I said Spotify was coming to mobile for free, you were probably wondering if there was a catch. Well, there is one, beyond having to listen to intermittent ads. If you’re on an iPad or an Android tablet, you’ll get basically the same experience that’s on the computer. In fact, in their press release they call tablets the new desktop PCs and for a lot of users that’s certainly true. But what about phones? There’s a limited service called shuffle. It’s a bit like Pandora with access to your Spotify playlists. It’s totally free as well, just unfortunately not full-featured. Of course, there’s the existing Spotify premium for $9.99 a month. The previous mid-tier $4.99 deal is no more. What’s more, Spotify also announced they would be hitting another 20 markets today, bringing the total to 55 worldwide.
Part Two of this announcement is aimed squarely at Led Zeppelin fans. Starting today and going through Sunday, all of Led Zeppelin’s studio albums will be phased into Spotify’s catalog. Today, Led Zeppelin and Led Zeppelin II will go live. December 12th will bring III and IV into the fold. Houses of the Holy and Graffiti will be released on the 13th with Presence and Through the Out Door coming the 14th. Lastly, Sunday will bring their final studio album Coda as well as live albums The Song Remains the Same, BBC Sessions, How the West was Won, and Celebration Day.
Both of these announcements go into effect today. So, viewers, we want to hear from you. Does having the same access to Spotify music on your tablet as on your computer excite you? On the flipside, does this not extending to your phone disappoint you? Are you one of those in the 20 new markets? Lastly, are you like me and have a Zeppelin song as your ringtone? Leave a comment below or on our social media accounts.