We’ve been comfortable with two ideas of late: 1) Nothing happens during CES and 2) T-Mobile is the only wireless company trying to shake things up. Sprint has effectively called us out in both aspects with the launch of its Framily plans.
If you guessed that Framily is a contraction of Friends and Family, you’d be right. The Framily plan effectively changes what a family or mobile share plan is. The basic plan is $55 a month for Unlimited Talk and Text plus a gig of data. That by itself isn’t bad. For each additional customer, the plan price drops $5. For two customers, they would $50 per plan. Three, $45 a plan. Seven and you’re paying $25 per line. For an additional $20 per plan, you get unlimited data and the ability to upgrade yearly.
I’m going to steal from the late Billy Mays here and say, but wait there’s more. Each phone in this plan can be individually billed and you still get the same savings. You essentially create your own mini Sprint cooperative to get the same kind of discounts you’d normally see for business customers. The plans mark Sprint’s entry into the post-contract US market. Instead of a 2-year contract, the Framily plan requires new customers sign up for the 24-month Sprint Easy Pay program or pay full retail price for the phone. Existing customers may also join Framily, but there are a few catches. First, you can’t combine lines unless they’re owned by the same person. Second, on-contract accounts will pay a $15/mo per line fee until the account is upgrade eligible. However, for a limited window Sprint is willing to waive this fee for plans in affect before the Framily plan’s start date of January 10th. That’s a roundabout legalize way of saying all current customers.
Sprint had some other news relating to its Sprint Spark LTE network. Spark will be available in six new markets: The major Texan cities of Dallas, Fort Worth (aren’t those one market?), Austin, Houston, San Antonio, and Fort Lauderdale, FL bringing the total to 11. It will also be phased into Sprint’s prepaid divisions starting with Virgin Mobile Broadband2Go service. Sprint Spark is the carrier’s tri-band network consisting of the carrier’s existing 1900mhz network, the 800mhz spectrum from the old Nextel iDen network, and the 2600mhz spectrum from Clearwire. The 3 bands cover the entire wireless spectrum indoor and outdoor.
What do you thing of these plans? Lease a comment below or on our social media pages.