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Home > News > Sprint Names New CEO Marcelo Claure to Replace Dan Hesse

Sprint Names New CEO Marcelo Claure to Replace Dan Hesse

August 6, 2014 by Benjamin J. Roethig

sprint-logo

Sprint is adding a new head executive to its framily. Brightstar CEO Marcelo Claure will replace 7-year CEO Dan Hesse starting August 11th. Claure had previously served on Sprint’s board since January. Brightstar is an international supply chain provider for the cellular industry, so the move is not entirely a stretch. SoftBank, Sprint’s parent company, also has had a significant stake in Brightstar since late last year. With Marcelo Claure’s move to Sprint, SoftBank will buy his remaining shares and make Brightstar a wholly owned subsidiary.

As for the future of Sprint under Claure, the new CEO and President said the company would work on becoming “extremely cost efficient” and would compete “aggressively in the (cellular) marketplace.” He also said that while consolidation, aka mergers, would make sense in the longer term, they were going to focus on improving Sprint.

What do you think of Sprint’s CEO switch? Let us know in the comments or on social media.

Source: Sprint

Filed Under: News Tagged With: business, cellular, SoftBank, Sprint, wireless carriers

About Benjamin J. Roethig

Ben is an external Associate Editor at Geek Beat. He can be described connoisseur of things technological. Ben's hobbies include reading up on Military, Naval, and Aeronautical history, playing around with his Macs and iDevices, exploring the mountainous bluffs of Dubuque, IA and Galena, IL, and proving that 15+ years of practice does not make perfect on his guitars. If you want to find him Ben can be found on Twitter (@benroethig), Google (gplus.to/benroethig), and as an occasional guest on Apple related podcasts.

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