Sprint is adding a new head executive to its framily. Brightstar CEO Marcelo Claure will replace 7-year CEO Dan Hesse starting August 11th. Claure had previously served on Sprint’s board since January. Brightstar is an international supply chain provider for the cellular industry, so the move is not entirely a stretch. SoftBank, Sprint’s parent company, also has had a significant stake in Brightstar since late last year. With Marcelo Claure’s move to Sprint, SoftBank will buy his remaining shares and make Brightstar a wholly owned subsidiary.
As for the future of Sprint under Claure, the new CEO and President said the company would work on becoming “extremely cost efficient” and would compete “aggressively in the (cellular) marketplace.” He also said that while consolidation, aka mergers, would make sense in the longer term, they were going to focus on improving Sprint.
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