Events and events organizing has not always been known for embracing new tech. But now that’s all changing with a few new innovations that will make events more exciting and engaging.
Floor Sensors Track Attendee Activity
Tracking attendees has alway been important for event organizers. Scanalytics has a technology that employs thin sensor mats throughout an event venue. The mats detect people standing on them and can track how many people are there, how they enter and leave, and how long they stay in an area before moving on. They can even trigger events that can happen in certain areas.
RFID Moves Into Event Wristbands
RFID is not a new technology, but event organizers are starting to use it to track attendees. Companies like Access Event Solutions are putting RFID chips in wristbands. This makes it possible to check into the event without a physical ticket, control access to backstage areas, and even buy meals and other swag without reaching for their wallet.
Beacons Bring New Content to Events
Organizers are starting to use Bluetooth Low Energy beacons, as used by Apple’s iBeacon system, which lets potential customers know about special offers near them. In the event world this means lots of new opportunities are opening up. Companies like OLE: On Line Engagements are using the technology to provide content to event attendees at the moment it matters most.
Wearable Beacons Arrive from Loopd
A company called Loopd is also using beacon technology, but rather than having them at a static point in the venue, they’re putting them in the wearable LoopdBadge. Event organizers can look at a mobile app and see realtime information on how people are moving around and engaging at the event.
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