Happy 10th anniversary to V-Moda. Over the last 10 years, Val Kolton and his team have made some truly great headphones out of Milano Italy. The company isn’t stopping either. Its opening its design studio within earshot of Leonardo Di Vinci’s old workshop at Sforza Castle. They are also planning on coming out with some new stuff their own. For all the details and some stories about the company, check out the press release below.
V-MODA Celebrates 10 Years of Revamping the Headphone Industry
Pioneer of designer headphones celebrates past and unveils a glimpse into the future
Milano August 7, 2014 10 years ago, V-MODA visualized a plan to fuse music, lifestyle and technology into a brand by releasing the worlds first line of color headphones. This plan would eventually inspire the transformation of the stagnant headphone business into one of the hottest segments of the consumer electronics industry. After a decade of creating the worlds finest wearable technology products, V-MODA is celebrating this landmark anniversary with the opening of its design studio V-MODA Milano in the global capital of fashion and creativity.
V-MODAs 10th anniversary is a tremendous milestone for us. Over the past 10 years, we have worked relentlessly to innovate and create unique products nobody else would, says Val Kolton, CEO of V-MODA. I have been fortunate to build so many great relationships and share experiences with the smartest people and companies in the world. We owe our success to the collective feedback and support of the customers, employees, artists, DJs, editors and retail partners throughout the years.
THE V-MODA STORY
V-MODA is the direct result of a vision Val had during his first visit to Ibiza. It was at the White Isle where he experienced the worlds greatest DJs, clubs and the unparalleled vibe of the scene.
I remember the exact moments at Space and Pacha listening to electronic music legends, many of which now are my close friends, says Val. I knew that instant that I had to figure out a way to make music my life and spread this energy of boutique and what used to be considered underground music.
Val travelled to where all landmark brands he admired were born and ultimately fell in love with Milano. As he gazed at the Duomo cathedral and its countless Vs, the idea for V-MODA was born. The V would become an integral part of the design-language while the Italian word for fashion, moda, was our guide. It was then Val realized he could create audio art by fusing high fashion and high fidelity to bring the music culture to life.
Working out of his rented room in Hollywood, collaborating for years during the night with global partners, Val Kolton and designer Joseph Bucknall launched V-MODA at the Magic/PROJECT fashion show with a line of dance-music inspired clothing, hats, compilation CDs, and the worlds first line of color metal fashion headphones dubbed hearwear.
V-MODA launched the fashion headphone segment with high performance, designer metal headphones way back in 2004. Before V-MODA, you could only get headphones with cables in black, white or sport yellow. In 2007, on the same day that the iPhone launched, we launched the worlds first third-party headset for the iPhone, says Val. The rest is history.
THE FUTURE
In the past decade, V-MODA has built millions of products, accumulated over 20 Editors Choice awards and has built a reputation of high quality.
It is our blood to invent idea and push the bar even higher with each product we launch. However, even with all of those achievements, our best years are still ahead of us as we launch timeless products that are worthy of a museum pedestal, says Val.
I am also proud to announce that in celebration of our 10th year anniversary, we are opening our V-MODA Milano design studio overlooking the mindboggling Sforza Castle, once the workplace and inspiration to Leonardo Da Vinci for over 20 years. says Val Kolton.
This year, V-MODA will also be unveiling an exciting new product roadmap to reach new audiences; the announcement is expected later in the year. V-MODA will also be updating brand identity elements including their packaging and website.
The music revolution will not be televised, it will be heard, felt and seen around the world and its symbol, at least in my eyes, will be a V-MODA headphone.
VENI. VIDI. VICI.
-Val Kolton
CEO/Founder
ABOUT V-MODA
Designed in Milano, V-MODAs verve is to amplify an authentic music lifestyle via timeless products forged by unparalleled quality, fashion-forward design and an unequivocal passion for music and materials. Led by Chief Visionary Officer and professional musician Val Kolton, V-MODA blends analog renaissance age inspiration, Italian design and the charisma of classic Hollywood. Alongside co-founder Joseph Bucknall, the worlds most progressive producers, musicians and DJs, V-MODA marches to the beat of a very different drum.
Visit V-MODA.com, or follow us @VMODA on Twitter and Facebook.com/VMODA.
