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Home > News > YouTube Drops a Bomb on YouTubers
YouTube Drops a Bomb on YouTubers

YouTube Drops a Bomb on YouTubers

February 19, 2015 by giovanni

New restrictions on sponsorship deals have YouTubers concerned about the future viability of their YouTube revenue models.

YouTube is concerned about the amount of money flying around between sponsors and content creators, and they want a piece of the pie. They have a new restriction that says video makers can’t include sponsor “graphical title cards” unless the sponsor has paid Google for the advertising.

“We allow text-only title cards where there is paid product placement for the purpose of paid product disclosure only,” reads YouTube’s updated explanation. “Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the partner content by the sponsor.”

 

Host, Cali Lewis
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Host, John Pozadzides
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Filed Under: News Tagged With: gadgets, geek, geek beat, GeekBeat, Google, john p., marketing, social media, tech, technology, video, youtube

About giovanni

giovanni is an ad age, emmy, telly, & webby award-winning search engine optimization and social media strategist from texas who works with brands in entertainment, fashion, food & beverage, sports, and technology.

Watch giovanni's latest videos on youtube.

Comments

  1. Randy Hudson says

    March 7, 2015 at 12:10 am

    The only place I watch Geekbeat in on the Roku’s Revision3 channel.
    Have never watched it on YouTube.

  2. Brian says

    February 24, 2015 at 2:18 pm

    So what about all those unboxing videos?

    Kindve hard to hide logos!

  3. Mike says

    February 22, 2015 at 10:22 pm

    So Geekbeat is freaking out about something evil which Google is doing? Serves you right for being such Google Plus fanboys.

    Google is evil.

  4. Rick Cherry says

    February 21, 2015 at 9:04 am

    I use iTunes via an Apple TV to get my video pod cast content and then mostly use Netflix for the remainder of my content consumption.

  5. Kimberly Castleberry says

    February 20, 2015 at 9:15 pm

    I wonder how this affects affiliate product logos. One could argue either direction on those items since they are not directly paid ads but they are indirectly paid ads.

  6. steve Morgan says

    February 20, 2015 at 1:23 pm

    Put Cali in a Bikini and no one notices the logo’s!

  7. Philip Nelson says

    February 20, 2015 at 11:49 am

    YouTube has ZERO support.. They dictate to their customers and I hope that Facebook DOES loosen up their algorithm and kick their tail.

  8. Drivingralle says

    February 20, 2015 at 8:55 am

    I subscribed to Geekbeat via iTunes and like it that way.
    Most of the blogs/sites I follow I subscribed to by RSS.

    I would like to see more and more people use the free (liberal) and open web instead of more or less closed platforms. Maybe your geeky community can be the leaders in this direction.

  9. Sara says

    February 19, 2015 at 11:52 pm

    This is very interesting especially given that G+ HOAs are automatically saved to YouTube and HOA participants may not necessarily see themselves as “YouTubers” and pay attention to this change although it would clearly impact the HOA format.

  10. Mason pelt says

    February 19, 2015 at 9:45 pm

    Ok, so if I monetize with ads I can’t monetize with product placement. This is not a big deal.

  11. Gregg Nicholas says

    February 19, 2015 at 5:54 pm

    I dropped out of YouTube when they demanded Real Names for leaving comments. Don’t like the YouTube method of subscribing because it’s too easy to miss videos. Was using YouTube RSS feeds for a while – until they broke it. I follow a bunch of RSS feeds for audio and video content. Experimented with one podcasters who uses Bittorrent sync as one method to distribute his stuff.

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